Bloom and Blossom – Company Overview
Bloom and Blossom – a progressive organic skincare brand which is all about level-headed, sustainable and eco-friendly products. Whom were Bloom and Blossom speaking to? Depicting natural conscious women aged between 25–45 seeking for quality that aligns with their perfect tone, purity, wellness and health.
With the help of search engine optimization, writing articles, social media promotion, cooperation with influencers, and email marketing, we increased the number of unique visitors by 25%, which means monthly £12 000 extra. The blogging strategy increased sales by £5,000 per month, the enhancement in the social media platforms generated £3,000 (20%), in the influencer marketing strategies, there was a £7,000 (25%) improvement and the introduction of the new email campaigns added £4,000 (35%) making the total monthly sales revenue an addition of £38,000 which is 12%. We were the right fit for the competitive organic skincare market since our knowledge and tailored approaches solved issues.
Challenges
- Low online visibility and limited engagement with the target audience.
- Absence of a structured content plan for organic growth.
- Weak social media presence reducing brand awareness.
- Minimal collaboration with influencers in a competitive market.
- Inefficient email marketing, leading to missed revenue opportunities.
Solutions
- Applied SEO tactics to improve search rankings and visibility.
- Developed a consistent content strategy focused on blogging.
- Strengthened social media platforms with targeted promotions.
- Built influencer partnerships to enhance brand credibility.
- Introduced optimized email marketing to boost customer engagement.
Results
- Unique visitors increased by 25%, adding £12,000 monthly.
- Blogging efforts contributed £5,000 in additional sales.
- Social media growth generated £3,000 (20%) in revenue.
- Influencer collaborations led to a £7,000 (25%) rise in sales.
- Email marketing boosted monthly sales by £4,000 (35%).
Performance Overview
