Secure Tech – Our Core Competency
The top-line digital marketing initiatives undertaken for SecureTech resulted in tangible positive changes in the client’s lead capture, its brand establishment, and website visits. Using content marketing, SEO, social media, targeted display ads and the successful email campaign Aims – In developing and applying the strategies above we aimed at improving the number of qualified leads by 15% More monthly revenue in the range of £20,000 was generated. Through social media alone, engagement rose to 20% and generated £10,000 of extra sales revenues (15%); web traffic from organically sourced traffic and paid advertisement also increased traffic by up to 10%, resulting in £12,000 in additional consumptions (15%). Evaluating all the mentioned strategies, it is important to state that the company was able to gain a £42,000 (20%) or 196422 AED monthly revenue. The local knowledge and tailored solutions that we offered ensured we were able to overcome issues relevant in the saturated cybersecurity industry.
Challenges
- Limited brand visibility in the saturated cybersecurity industry.
- Low engagement across social media platforms.
- Insufficient qualified leads impacting revenue growth.
- Poor organic web traffic and underperforming paid ads.
- Need for a more effective email marketing strategy.
Solutions
- Implemented targeted SEO and content marketing campaigns.
- Launched engaging social media and display ad strategies.
- Developed a lead generation system focused on qualified prospects.
- Optimized paid ads and enhanced organic traffic efforts.
- Executed a successful, personalized email marketing campaign.
Results
- Increased brand awareness with a 20% rise in social engagement.
- Achieved a 15% growth in qualified leads for SecureTech.
- Boosted web traffic by 10%, increasing overall visibility.
- Generated £42,000 in additional monthly revenue (196,422 AED).
- Improved customer retention through a 15% rise in email campaign success.
Performance Overview
